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Wednesday, November 28, 2007

CAC: The Phoenix Group-Cliff Sobel and Rhonda Dorsett

Cliff Sobel and Rhonda Dorsett presented on a companion website that The Phoenix Group created for the PBS television program "Travels to The Edge" hosted by well known photographer, Art Wolfe.

Rhonda Dorsett was the Creative director on this project. The site was so successful it was posted on Adobe's homepage because of its excellence in design and functionality (using Adobe's products). You can check it out here. You need to see the site and the beautiful artwork and photograph that went into the creation of the site.

The challenge was to create a fun and educational web site without promoting the product of the client, so the site had to be carefully crafted to feature Canon products without having them be "front and center."

The site is gorgeous and does a great job of promoting Canon without promoting Canon...if you know what I mean.

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