David Cerreta and Chris Deluca from LeanForward presented their thoughts and experiences with the needs of clients and client expectations. They discussed the needs of younger learners (18-23) in terms of how they expect to learn online.
They highlighted a number of projects they have created. They talked how a client hired technology only company who didn't get the instructional design aspects of e-learning, then the client hired an instructional design only company that didn't understand technology and finally hired a research based company that had the content but neither the technological acumen or the instructional design acumen. finally LeanForward was hired to address the client's need which they did.
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