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Friday, January 30, 2009

Cool Level One Evaluation

As learning professionals, we are familiar with Donald Kirkpatrick and his four Levels of Evaluation.If you need to get up to speed, you can read an interview with him here.

However, Level 1 Evaluations which measure initial learner reaction to instruction are typically boring checklists or Likert-type scales which are painful to complete and don't provide much more information than how was the room temperature or donuts. Many of them could be better designed to ask more work relevant questions (but that's a different post.)

A few months ago when I stayed in a hotel in San Francisco (Hotel Diva)and like every other hotel I've ever stayed in, they want my opinion of the hotel and my stay. But, unlike the hundreds of other times, I actually completed the evaluation this time...why?

Because they had a really awesome Level One Evaluation which was fun to complete. Creative, inspiring and certainly not your "run of the mill" evaluation sheet even though many of the questions were familiar "Would you recommend this hotel to others?"

So if you are having trouble getting learners to complete your Level One evaluation sheets, perhaps you need to apply some creativity to your evaluations. And, when you have a creative evaluation sheet, it encourages the learners to be creative as well. The hotel actually framed and placed some of the more creative evaluation on a wall near the lobby.

So maybe one of your 2009 resolutions should be to develop a more creative Level One evaluation sheet.

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Anonymous said...

Quite a clever way to receive and showcase great feedback.

I think it not only speaks to the value of being creative but also the value of personifying the business. It sets a conversational tone which transcends the form itself to the brand at-large.

Anonymous said...

This is a great idea! Thanks for sharing it. I wonder, though, if we are likely to get more positive responses from a creative form like this. Do you know of any studies that have compared reactions to forms like this and the standard Likert scale form?

Karl Kapp said...


Great question! I think that would be a really interesting study, I don't know of any that have done something like that.

Karl Kapp said...


I agree, it allows for a personal touch and connects the person to the brand.

Karl Kapp said...


I agree, it allows for a personal touch and connects the person to the brand.

Rodolpho Arruda said...

Very interesting idea!

It just gave me an insight. What about a L1 form that consists of a square in the middle of the paper sheet. Trainees/customers are asked to write inside the square what they belive were things from "inside-the-box", ordinary training stuff like air conditioning and doughnuts. All space outside the square will be for "out-of-the-box" things... things that exceeded their expectations.

Karl Kapp said...


That is a great idea. I'll have to try that and see how it works. If you try it, please post a note on your blog and let me know, I'd like to hear how it goes.


Unknown said...

Yes this is really cool.good idea.

Evaluation Forms