- Veterans, Silent, Traditionalists (born between 1922 and 1945)
- Baby Boomers (born between 1946-1964)
- Generation X, Xers (born between 1965 and 1980)
- Generation Y, Millennial, Echo Boomers, Gamers (born between 1981 and 2000)
There are a number of really great charts in the article and some interesting comments. Here is Hammill's take on the core values of each group.
- Veterans, Silent, Traditionalists---Respect for authority, Conformers, Discipline
- Baby Boomers---Optimism, Involvement
- Generation X, Xers---Skepticism, Fun, Informality
- Generation Y, Millennial, Echo Boomers, Gamers--Realism, Confidence, Extreme Fun, Social
And here is how he sees each group dealing with money:
- Veterans, Silent, Traditionalists---Put it away, Pay cash
- Baby Boomers---Buy now, pay later.
- Generation X, Xers---Cautious, Conservative, Save, save, save
- Generation Y, Millennial, Echo Boomers, Gamers---Earn to spend.
So do you fit any of the categories? Is he "right on" or off-base?
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2 comments:
I'm not sure I get the "realism" piece with the gamer generation. There's a trend in games towards realism with each jump in hardware power, but gamers spend a lot of time in fabricated, fantasy worlds.
The "extreme fun" quote is somewhat comical. What seperates "fun" from the Gen X folks and "extreme fun" from the gamer folks? I've found more and more literature coming out on the "net generation", which most of these characteristics seem to align with. I think this author just worded a few differerntly.
I feel that I do fit into the Categories for Generation X... and some of the Y characteristics apply to me as well except for maybe "Xtreme fun.' When I think of "Extreme fun" the MTV outrageous stunt shows and Youtube antics come to mind.
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