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Wednesday, April 15, 2009

Combining ID and Marketing

Cliff showing how to convert a text-heavy slide into an engaging piece.

Cliff Sobel of The Phoenix Group discussed how his team took rather boring and technical slides and converted the content into exciting, engaging and interactive presentation.

Cliff explained how instructional technology and marketing are very similar in needs and design considerations. Including knowing the audience, providing the benefit of the knowledge and providing the content in the best possible light. All of these attributes can be applied to instruction and market pieces. This is especially true as the two fields converge more and more through the shared us of technology.


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